
Who Are We?
The Kensington Talmadge Business Association (KTBA) is a volunteer-run organization that promotes the patronage of local businesses.
Our low annual membership fee of $75 allows us to coordinate networking and community events and offer free and donation-sponsored advertising to our members to help spread the word about their businesses.
Ultimately, we are passionate about supporting our community and helping spread the word about all of the wonderful businesses and organizations in San Diego’s Kensington-Talmadge community.
Our Board Members
Amanda Shelley,
President
Amanda is a resident of Kensington and helps Medicare-eligible individuals in San Diego understand and weigh their health plan options. As a broker, she represents multiple insurance companies allowing her to shop a range of plan options in the form of Medicare Advantage, Medicare Supplement, and Prescription Drug Plans. Don’t try navigating the Medicare maze alone, Amanda can help demystify the process and give you the clarity and confidence to make an informed decision, at no cost.
Business: Just Us Medicare Solutions
Lance Stratton,
Vice President
Lance is the co-owner of Studio Stratton, which he and his wife Marcie founded in 2010. With more than 30 years of experience in custom home design and remodeling, he is recognized for his meticulous attention to detail, high-quality craftsmanship, and award-winning kitchen and bath designs. In 2024, they opened their Kensington showroom at the corner of Marlborough and Adams and joined the KTBA, becoming active participants in our events. Lance is widely regarded as a thoughtful, steady leader whose integrity and professional insight make him exceptionally well-suited for the role of Vice President. He is deeply committed to contributing to the Kensington-Talmadge community and looks forward to supporting and strengthening our organization.
Business: Studio Stratton
Lindsey Lambert,
Membership Director
Lindsey is a Senior Living Advisor and Marketing Communication Specialist at Aging123, where she develops strategies that connect seniors and their families with trusted resources for aging well. With a background in Communication and experience teaching Film and Media Studies at the college level as well as K–12 curriculum, Lindsey brings both strategic insight and empathy to her work. She is excited to serve our members and strengthen engagement in our local business community. We are delighted to add her energy, commitment, and fresh perspective to our board.
Business: Aging123
Zac Fratkin,
Treasurer
Zac is CRO of UsedCardboardBoxes, CIO of UCBEnvironmental, and co-owner of Kensington’s own Signs of Our Lives. As a Black Belt in Lean SixSigma and a business leader in “sustainable sustainability,” he focuses on innovative ways to decrease environmental impacts of waste programs for businesses that also decrease the cost of running those programs. Whether it’s providing Earth-Friendly Moving Kits shipped right to your door, or designing Zero Waste programs for America’s largest manufacturing businesses, Zac is passionate about making positive impacts that last. He calls Kensington home, and is excited to bring his expertise to the local community.
Business: Signs of Our Lives
Audrey Steidl,
Events Coordinator
Audrey Steidl is the author of The Fallen, a romantic thriller that spans continents and decades; told by an aspiring actress who is caught between the powerful paranormal forces that have shaped history. Audrey is currently hard at work on the sequel to The Fallen and is also the Author of the soon-to-be released novel To Die For. In addition to writing, Audrey is a hotel contract specialist with HelmsBriscoe. She has been a Kensington resident for 24 years and lives with her husband, James, and Pomeranian, Loki.
Business: Author, The Fallen